Published: Thu, March 26, 2020
Life&Culture | By Sue Mclaughlin

Netflix, Facebook to cut data traffic in India to ease networks

Netflix, Facebook to cut data traffic in India to ease networks

Telecom industry body COAI (cellular operators' association of India) had written to the department of telecom (DoT) as well as the streaming companies to reduce the load on networks due to the growing load.

Last week, Netflix announced that it was going to reduce the quality of its video streams in Europe for the next 30 days in order to reduce the strain on internet infrastructure.

Consumption of digital content has gone up manifold as people are forced to stay indoors as nearly the entire country is under lockdown to contain the spread of the deadly COVID-19.

"We continue to work closely with governments and network operators around the globe to do our part to minimize stress on the system during this unprecedented situation", a Google spokesperson said in a statement. Given how selfish we have seen people here in Australia in this current crisis we don't hold out much hope for our network to see much change - unless people are unable to figure out how to change the quality of their stream.

Netflix will reduce traffic over Indian telecom networks by 25 percent over the next 30 days, the streaming service giant was quoted as saying in a statement on Tuesday.

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Videos on YouTube will now default to standard definition for all users worldwide, a step down from the typical high definition that users normally see. The virtual meeting was attended by organisations such as Star & Disney India, Google India, Facebook India, Zee Entertainment Enterprises, Sony Pictures Networks, Viacom18, Amazon Prime Video, TikTok India, Netflix India, MX Player, and Hotstar.

"We are committed to working with our partners to manage any bandwidth constraints during this period of heavy demand, while also ensuring people are able to remain connected using Facebook apps and services during the COVID-19 pandemic", the spokesperson added.

Google has confirmed that it is indeed looking at changing the video streaming resolution on its platform all around the world, as internet networks are potentially under the risk of getting overloaded.

Amazon Prime Video said that it had also started to lower the data consumption by its streaming platform.

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