Published: Mon, March 23, 2020
Markets | By Otis Pena

Facebook and Instagram reduce video quality in Europe

Facebook and Instagram reduce video quality in Europe

Mobile data traffic grew by 49% from the last quarter of 2018 to 2019, boosted by both increasing customer numbers and the rise of content streaming.

"We will be monitoring Internet congestion and working closely with Internet service providers to further reduce bit rates as necessary to ensure that they are not overwhelmed by consumer demand", said Kevin Mayer, president of Disney's direct consumer division, in a statement.

Facebook and Instagram have made a decision to reduce video quality in Europe as part of the fight against coronavirus.

Following Netflix's lead, YouTube announced today that all of its streams will be in standard definition by default.

Amazon is working on reducing bitrate speeds in Europe.

"Given the extraordinary challenges raised by the coronavirus, we have chose to begin reducing bit rates across all our streams in Israel for 30 days". While this is bad news in case you're a social media fan, it may assist individuals with telecommuting and in any case, get the internet providers they anticipate.

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Many streaming platforms reduced their quality to maintain the normal load on the Internet.

Industry body Cellular Operators Association of India (COAI) has written to the telecom department and over-the-top (OTT) companies such as Netflix, Hotstar, Voot, and Amazon Prime Video to lower the streaming resolution to reduce the burden on the networks in the wake of people staying at home due to the coronavirus outbreak.

In related news, Disney is making progress with the planned launch of its new video streaming service, Disney +, in Europe starting tomorrow, but Bloomberg reports that it will also take steps to reduce bandwidth utilization by at least 25 % in European markets.

The demand from ISPs in India follows similar diktats from the European Union, which last week ordered Netflix and YouTube to reduce their streaming quality in the region to ease the load on telecom infrastructure. They were also aiming to introduce their service in France until being requested to hold off the launch by the French government themselves.

Facebook will limit the quality of video streamed on the social network, but also on Instagram, which should result in much more bandwidth being made available for users across Europe.

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