Published: Sat, January 25, 2020
Electronics | By Kelly Massey

Google to Rethink New Search Redesign Following Backlash

Google to Rethink New Search Redesign Following Backlash

While early tests for desktop were positive, we are always incorporating feedback from our users. Google said "we are experimenting with a change to the current desktop favicons, and will continue to iterate on the design over time".

It's not entirely clear how Google will tweak its method of highlighting which results are ads, but it says it will begin "experimenting" immediately.

Google will experiment with different placements, with some users not seeing favicons at all while others seeing them at different positions. This week it is launching desktop results, presenting the site's domain names and brand icons prominently, along with a bold "Ad" tag for the ads, "the company wrote".

Early today, Google href = "" announced that it would redesign the redesign of its search results in response to fulminating criticism of politicians, consumers and the press on how search results are displayed to look like ads.

Google is changing how it generates revenue through its flight price-comparison search engine, which may impact how trip-takers plan their vacations as well as how travel agencies and airlines do business, according to a Wednesday report from Skift. An "Ad" favicon can be seen next to results that have been promoted. As of now, it's stripped all favicons on the search page already and ditched the more colorful design it had just rolled out.

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For video featured snippets the deduplication does not going to happen.

'. Searchers will see the favicons and overlook them, also ignoring the "Ad" favicon as well, ' SEO consultant Bill Hartzer told Digiday. This would, in theory, make it easier to visually distinguish trusted sites from shady ones and ads.

The changes started in mid-January when Google made changes to the desktop search results when the search giant made paid links look more like unpaid results. This declutters the results & helps users locate relevant information more easily. Are you someone who deliberately goes out of their way to look past the ads on Google or does I not bother you whether a search result is sponsored or not? Let us know below. The tweet below shows an example of old Google ad styles. For instance, a favicon in 2016 is the same green color as the link and a notable change from the previous yellow icon. The distinction between ads and content was blurred.

Last year Google was fined $1.7 billion by the European Union for 'abusive practices in online advertising'. However, Google earns the most money with advertisements.

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