Published: Thu, January 23, 2020
Life&Culture | By Sue Mclaughlin

Mr. Peanut, iconic Planters mascot, dies at 104

Mr. Peanut, iconic Planters mascot, dies at 104

Don't worry: No brand would let 104 years of rocky marketing die that easily.

His death arrived, naturally enough, in a Super Bowl ad also featuring Wesley Snipes and Matt Walsh (of Veep and the Upright Citizens Brigade). "In the ultimate selfless act, he sacrificed himself to save his friends when they needed him most", they tweeted. The commercial is quite shocking to see and may be considered NSFW and traumatizing to small children. Suddenly, he's forced to swerve out of the way of a pesky armadillo. Fans who find Mr. Peanut's Nutmobile leading up to and on game day will receive a pin celebrating his life. Walsh, Snipes and Mr. Peanut come falling after it, grabbing onto a branch on their way down. He falls to his death and then the NutMobile explodes.

Mr. Peanut's demise was also announced on his official Twitter page with a picture of a crying monocle. Robert Downey Jr. did provide his voice for a while before Bill Hader took over the duties. Today, though, has brought word of the startling end of Mr. Peanut, the classy and refined peanut who pitched for Planters for over a century. "Epstein didn't kill himself" has become a tongue-in-cheek conspiracy theory on the internet, and people have started applying the same approach to Mr. Peanut.

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"Mr. Peanut was one of the most important and recognizable logos in the history of advertising", local businessman Thom Greco said. His passing has shook me to my core.

'I'll do my best to honor his legacy and be there for my friend s like he was always there for me even until our last wild ride together. "Please pay your respects with #RIPeanut", wrote The Estate of Mr. Peanut account on Twitter, which has been around since December 2010. I encourage our entire nation to do the same'.

According to a press release, the teaser video will air during the Super Bowl pre-game show on Sunday, Feb. 2.

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