Published: Wed, January 22, 2020
Global News | By Blake Casey

Pig bungee jumping event draws backlash

Pig bungee jumping event draws backlash

Cheers, screams and laughter are heard from the crowd.

According to the South China Morning Post, the stunt was created to promote the opening of the newest attraction at the Mexin Wine Town theme park in Chongqing, southwestern China.

But it wasn't all celebrations.

The stunt caused a stir among animal activists. The people on the Internet rightly condemned the organizers - but they say it is "just a little entertainment". Every time I see something like this it makes me sick to my stomach.

Jason Baker, PETA Asia's Vice President of International Campaigns, told the Independent: "This is cruelty to animals at its worst".

"Pigs experience pain and fear in the same ways that we do, and this disgusting PR stunt should be illegal", Jason Baker, Peta senior vice-president of global campaigns, told BBC News. As a matter of fact, there is no law for punishment on account of animal cruelty in China. Video footage of the pig squealing as it is pushed off the tower has triggered a wave of backlash on social media, reports Chinese news outlet The Paper.

"The pig was not "calm" at all; it was terrified, and that's why it couldn't move", one Weibo user commented under the video.

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A Chinese language theme park made a dwell pig bungee bounce to open its new attraction and attempt to entice guests. But a public relations representative for the park was reported to have said the act was "a bit of entertainment", and revealed the animal was meant to be slaughtered for a banquet celebrating Chinese New Year later this month, the South China Morning Post added.

Chinese social media users, on the other hand, were less than impressed with some calling for the owner of the theme park to be the ride's guinea pig, instead.

Despite being the world's largest consumer of pork, China has been affected by severe shortages and soaring prices over the past year as a result of an African swine fever that killed wiped out hundreds of millions of pigs.

It appears the pig survived the ordeal but it was allegedly brought to a slaughterhouse afterwards.

Responding to criticism, the theme park's publicity department reportedly said the stunt was "ill-conceived" and had been staged to "pray for pork prices to take a dive". However, there has been growing awareness of animal welfare issues in recent years.

The park said it would "strengthen regulation of its marketing activities" and provide "better services and a harmonious environment to improve tourists' experience".

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