Published: Tue, January 21, 2020
Electronics | By Kelly Massey

Samsung invests $492m in India's first smartphone display plant

Samsung invests $492m in India's first smartphone display plant

According to reports, Samsung is now the second-biggest smartphone company in India, a market which holds around 500 million smartphone users.

According to a Bloomberg report, the Ministry had proposed to offer subsidised loans to mobile handset manufacturers in order to attract tech giants such as Apple Inc and Samsung Electronics Co's suppliers to open more factories in the country.

According to the filing, Samsung is setting up a display manufacturing plant in Noida by allocating some of the lands for its existing plant.

Samsung is investing $500 million to set up a new plant in Delhi for manufacturing smartphone displays, technology news website Tech Crunch reported on Monday. The display facility will start with just smartphone displays with all the accompanying accessories and parts and will venture into the TV and laptop segment later on.

Samsung appoints Roh Tae-moon as head of mobile division
The news means Roh could make his Unpacked debut on stage at the launch of the Galaxy S20 series in San Francisco on 11 February. Tae-moon championed the cause of shifting strategies in order to better compete against major rivals like Huawei.

The chaebol's flagship India entity, Samsung India Electronics, has transferred a plot to a team company, Samsung Display, in its current manufacturing plant area.

The company in 2017 said it would invest 49.15 billion rupees in India to set up the world's biggest mobile phone factory in Noida, on the outskirts of Delhi. The new display factory might also bring down the cost of displays in India, and if OEMs choose to pass this down to customers, it will further reduce the price of smartphones with Samsung-made displays in India.

Notably, Samsung is the second most popular brand in the Southeast Asian country.

India is now the world's second largest smartphone market which the Government recognizes and thus provides incentives to OEMs to set up their manufacturing and assembly plants locally. With the new plant, Samsung will be even less reliant on importing its own technologies from other countries and can source its own components locally, bypassing tariffs and customs duties. Thus, the addition of the new plant will strengthen India as the smartphone market.

Like this: