Published: Tue, January 21, 2020
Electronics | By Kelly Massey

Samsung appoints Roh Tae-moon as head of mobile division

Samsung appoints Roh Tae-moon as head of mobile division

Roh Tae-moon, the new "mobile chief" aka CEO of Samsung Mobile previously headed development of Samsung Galaxy mobile devices, Samsung Wireless Business Division's Next Generation Product Group, and as Samsung Electronics Wireless Division's Product Development Team's Head of Innovation.

Roh has been tasked with helping grow Samsung market share in the hugely lucrative markets of China and India, where the company has struggled against the likes of Huawei, Oppo and Vivo. Koh will remain head of the company's IT and mobile communications division. As a veteran who came to work at Samsung in 1997, Roh is considered "a technical girl who is meticulous about telephone functions".

Samsung said Mr Roh is taking the division's helm at 52, using the Korean method of calculating age, although he was born in September 1968 and would be 51 by a Western count. He led the development of the Galaxy series as a development specialist.

Tae-moon championed the cause of shifting strategies in order to better compete against major rivals like Huawei.

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There's not long to go until we find out the truth behind Samsung's much-anticipated Z Flip, a clamshell folding phone set to rival the Motorola Razr. That's something we might see happening under the new boss.

According to Statista, Samsung's smartphone market share sat at 21.8 per cent in Q3 2019, a 1.3 per cent increase year-over-year. The new chief is likely to extend negotiations and convince authorities in the United States to rethink its decision of blacklisting Huawei.

"Roh is known to be a person who expanded Samsung's original design manufacturing policy for low- to mid-range smartphones", said CIMB analyst Lee Dohoon.

The change enables Samsung to be more flexible at identifying potential scream areas as it tries to fend off Chinese language competitors. The news means Roh could make his Unpacked debut on stage at the launch of the Galaxy S20 series in San Francisco on 11 February.

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