Published: Mon, January 20, 2020
Electronics | By Kelly Massey

Alphabet and Google CEO Sundar Pichai requires AI rules

Alphabet and Google CEO Sundar Pichai requires AI rules

The European Commission is considering measures to impose a temporary ban on facial recognition technologies used by both public and private actors, according to a draft white paper on Artificial Intelligence obtained by EURACTIV. It is too important not to. Pichai said Google had released open datasets to help the research community build better tools to detect such fakes.

"There are real concerns about the potential negative consequences of AI, from deepfakes to repressive uses of facial recognition", writes Pichai in an article on The Financial Times.

He said that rather than impose any blanket regulation, the European Union should consider approaching the clampdown on certain technologies on a "case-by-case" basis, in the remit of public-private partnerships.

"The story is full of examples of how the virtues of technology are not guaranteed", he wrote. "The internet made it possible to connect with anyone and get information from anywhere, but also easier for misinformation to spread".

"It can be immediate but maybe there's a waiting period before we really think about how it's being used", Pichai said. However, the companies' CEO Sundar Pichai is anxious about the technology would be misused in certain aspects, so he wants to bring stronger regulations for the use of AI by working with governments.

"Good regulatory frameworks will consider safety, explainability, fairness, and accountability to ensure we develop the right tools in the right ways".

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The CEO makes reference to Google's AI Principles introduced in 2018 following heavy internal criticism about the Cloud division's defense power work on recognizing drone footage.

Pichai added that the tech giant wanted to work with others on crafting regulation.

"We need to be clear-eyed about what could go wrong", he said.

While it promises big benefits, he raised concerns about the potential downsides of AI. By guaranteeing it's a long way developed responsibly in a arrangement that benefits all people, we will encourage future generations to deem within the vitality of workmanship as a lot as I enact. He mentioned that this is the time for AI to be regulated, so no one is able to use it for malicious purposes including support mass surveillance or violate human rights.

Meanwhile, the U.S. administration has urged European lawmakers to avoid heavy regulation frameworks in the future rollout of Artificial Intelligence technologies, saying the bloc should "avoid heavy-handed innovation-killing models" and adopt an approach similar to the US.

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