Published: Fri, January 17, 2020
Electronics | By Kelly Massey

Facebook Shelves Controversial Plan to Insert Ads into WhatsApp

Facebook Shelves Controversial Plan to Insert Ads into WhatsApp

Previously, an annual subscription fee was to be charged for using WhatsApp but Facebook made the service free to use after acquiring it.

Facebook co-founder and CEO Mark Zuckerberg has said that at the time of the WhatsApp acquisition, he agreed that ads were not a good look for messaging apps.

WhatsApp will not be getting advertisements as Facebook appears to have backed away from the controversial decision, according to a new report in the Wall Street Journal, which is is quoting people familiar with the matter.

The company still plans to introduce ads to the WhatsApp Status feature at some point, but for now, the focus has shifted to generating revenue from businesses by allowing them to communicate with customers on the platform.

Since Facebook acquired WhatsApp in 2014, multiple reports have surfaced about possible plans to monetise the platform.

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He alleged that Zuckerberg was in a rush to make money from the messaging service and undermine elements of its encryption technology. As well, the sources allege that Facebook has deleted the WhatsApp code that had been developed by this team, officially putting the entire plan on ice.

This step taken by Facebook shows a major switch in plans related to Facebook's strategy to generate revenue from WhatsApp. However, one of the officials in Facebook said that integrating ads in WhatsApp status is one of the company's long term goals to generate revenue in the future.

Now, according to a recent report from The Wall Street Journal, Facebook seems to be backing away from its plans to sell ads in WhatsApp.

The pair amended WhatsApp's Terms of Service in 2016 to ban the displaying of ads in the app completely. If Facebook does decide to place ads on WhatsApp, it will have to make sure that all users are alerted.

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