Published: Mon, January 13, 2020
Markets | By Otis Pena

GM is giving Hummer a second life as an electric pickup

GM is giving Hummer a second life as an electric pickup

The GMC Hummer pickup may ride atop the B1T platform designed for the upcoming Cadillac electric crossover and a forthcoming Chevy electric pickup.

A GM representative did not immediately provide details to Ad Age about the Super Bowl ad, including the agency.

But there is a big twist: according to reports out of the U.S. it will aim for a more environmentally-friendly image with a line-up of electric utes and SUVs.

The Wentzville plant has produced the GMC Canyon and Chevrolet Colorado twins since the brand re-introduced its mid-size trucks in 2017, to compete with the Toyota Tacoma and Ford Ranger.

"GM's move is interesting because there could be a huge cohort of people that will now grow up associating GMC with being environmentally friendly", said George Augustaitis, director of industry analytics at CarGurus.com, a car-shopping and research site.

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The Wall Street Journal reported Friday that Hummer will return to General Motors in the form of an all-electric pickup sold under the GMC name.

The Hummer brand folded in 2010 following GM's bankruptcy, along with Pontiac and Saturn. The company halted sales in 2010. In that labor agreement, GM committed to invest $3 billion at their Detroit-Hamtramck assembly site to build electric trucks, SUVs, and vans. GM may source batteries for those vehicles from its coming battery plant in Lordstown, Ohio. In June of a year ago, rumblings of an all-electric revival made headlines when GM president Mark Reuss professed his love for the discontinued brand. The electric SUV is planned for production shortly after the pick-up truck's manufacture begins, if the brand re-launch proves successful, Bloomberg reported.

So, what do you guys-especially the fanatics out there-think about an electric Hummer?

The new model is expected to go on sale in early 2022.

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