Published: Fri, January 03, 2020
Life&Culture | By Sue Mclaughlin

Prince William launches new decade-long environmental initiative to 'repair' planet

Prince William launches new decade-long environmental initiative to 'repair' planet

The Duke of Cambridge has announced a "decade of action to fix our planet" - giving his backing to the launch of the multi-million pound Earthshot Prize, a new environmental initiative.

The newly-created Earthshot account tweeted an inspirational video voiced by none other than Sir David Attenborough, where he warned viewers that, "We can no longer take life as we know it for granted". "It is a great time to announce things", Omid Scobie, a royal expert, previously told the Daily Star. "The next ten years present us with one of our greatest tests - a decade of action to fix the earth".

The new prize will encourage entrants to come up with solutions to tackle problems involving the climate, energy, nature, biodiversity, air pollution and clean water.

ABC news reports that the multimillion-pound prize is open to "a wide range of individuals, teams or collaborations - scientists, activists, economists, leaders, governments, banks, businesses, cities, and countries - anyone who is making a substantial development or outstanding contribution to solving these environmental challenges".

Prince William has always focused his efforts on conservation and in his recent initiative, drawing inspiration from the ambitious moon landing project in 1969 has announced the most prestigious environmental prize in history.

The prize's name is inspired by former US President John F Kennedy's "Moonshot" - when he set a goal in 1961 to land American astronauts on the Moon before the end of the decade. The prize will be awarded to five winners per year over the next ten years, hopefully inspiring at least 50 solutions to the problems our globe faces by 2030.

Alfred A Knopf’s Sonny Mehta passes away
In his interview with Vanity Fair, Sonny had said, "On a good day, I am still convinced I have the best job in the world". Mehta was married to journalist and writer Gita Mehta, best known for her classic report on Indian life, Karma Cola.

William, the Duke of Cambridge, unveiled on Tuesday a new initiative called the Earthshot Prize, described by Kensington Palace as "the most prestigious environment prize in history". "The Earthshot Prize. A decade of action to fix our planet".

In a special film made to launch the initiative, he said: "The spirit of the Moonshot can guide us today as we confront the serious challenges we face on earth".

The veteran broadcaster and naturalist said the prize would go to "visionaries rewarded over the next decade for responding to the great challenges of our time".

This year is significant as there will be a number of important summits that will be taking place like the Convention on Biodiversity in China in February and the COP26 Climate Change Conference in Glasgow in November.

It gave no detailed figures of the size of the prizes or how they would be funded, saying the project was supported by a global coalition of philanthropists and organisations.

William, a grandson of Queen Elizabeth II and second in line to the throne after his father Prince Charles, said the Earth was "at a tipping point" and faced a "stark choice".

Like this: