Published: Fri, December 06, 2019
Markets | By Otis Pena

Buick will became a crossover-only brand in 2021, killing off Regal

Buick will became a crossover-only brand in 2021, killing off Regal

The Buick Regal sedan and Regal TourX wagon won't return for 2021, signaling the likely end of Buick's auto lineup in the USA for now, our colleagues at Motor Authority reported Wednesday.

"Buick continues to be ahead of the consumer shift toward SUVs". Buick cites the fact that 90 percent of its sales in 2019 have been of crossovers as the main reason, but notes that the Regal will remain on the Chinese market where sedan demand remains strong.

GM confirmed on Wednesday it will stop importing all models of the Regal, including a new wagon version, however it declined to give a specific time frame.

US sales of the Regal through the third quarter totaled 11,008 vehicles, down 19.6% from a year earlier.

The 2020 Buick Regals sold in China - recently refreshed by Opel - will apparently continue to be built for GM by the German company.

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Buick has been procuring the Regal from the Opel brand in Europe after selling off Opel to PSA Group in 2018.

In Canada, Regal sales in 2019 are the highest they've been since 2016, with about 747 units moved to-date. The Regal's death officially leaves Buick with no sedan models. It will be exclusively a crossover SUV brand, with models ranging from the subcompact Encore to the slightly larger Encore GX to the mid-size Envision to the large Enclave.

Buick previously announced it would phase out the LaCrosse sedan and Cascada convertible for 2020.

For the time being at least, none of those models will be cars.

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