Published: Tue, December 03, 2019
Markets | By Otis Pena

Google's data collection to be scrutinised by European Union antitrust investigators

Google's data collection to be scrutinised by European Union antitrust investigators

Regulators wanted to know details of the contracts allowing companies access to Facebook's APIs and the impact on companies if they were not allowed to use such data.

Earlier this year, in January, Google was fined by the French watchdog CNIL $50 million for breaching GDPR. Part of the reason for her reversal is ongoing, vocal complaints from the CSEs about how their businesses are not benefiting from the remedial changes Google made and how they're effectively being turned into "agencies" for their merchants with increasing pressure on margins.

Foo Yun Chee, reporting for Reuters, said the questionnaires for the latest investigation showed that the EU's focus was on "data related to local search services, online advertising, online ad targeting services, login services, web browsers and others".

An EU executive said it's seeking information on how and why the company collects data.

It should also be added that an antitrust fine like the aforementioned Android one is not on the cards just yet either, as the findings of the preliminary investigation will determine this.

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In a document shared with Reuters, the European Commission reported that a preliminary investigation of Google's data collection was initiated.

"These investigations concern the way data is gathered, processed, used and monetized including for advertising purposes", the European Union told Reuters on Monday. The article recollects that Google has been fined for a total of about 8 Billion Euros based on their business practices and their entire model. Regulators also meant to know if Google and the companies have been subject to illicit contract terms preventing or limiting the use of the data.

At the state level, Google is being investigated by a partnership of 48 us states along with the District of Columbia and Puerto Rico, led by Texas Attorney General Ken Paxton, over the company's practices.

To this, Google claims that they only use data for quality assurance and to make sure its services are up to the mark.

Google, the massive search engine is responsible for collecting data and then returning searches.

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