Published: Mon, December 02, 2019
Electronics | By Kelly Massey

Black Friday shoppers flock to stores early for doorbusters, deals

Black Friday shoppers flock to stores early for doorbusters, deals

That figure represents an increase of 19.2% over a year ago.

Jason Woosley, vice president at Adobe, said preliminary data showed that Black Friday was also on the way to outperforming its performance a year ago by almost 19 percent, with promotions for sporting goods and equipment in particular.

NRF expects online and other non-store sales, which are included in the total, to increase between 11 percent and 14 percent, for the holiday period. According to a survey by PricewaterhouseCoopers, for the first time, a majority of people planned to do their holiday shopping online instead of in stores this year.

Adobe Analytics said Thanksgiving Day hit new records for online shopping.

"We lost six days of shopping this year because technically all of these sales start after Thanksgiving, and Thanksgiving was late this year", said Uttech.

Shoppers also anxious that tariffs imposed by President Donald Trump on Chinese imports would make their holiday shopping more expensive, though many large retailers had not raised prices to protect margins.

"I let my husband do the online shopping; I do Black Friday", she said.

The frenzy associated with Black Friday shopping was missing this year as USA retailers offered earlier discounts and more consumers shopped online, though spot checks around the country showed traffic picked up after a sluggish morning. As much as $4.2 billion were spent on online shopping this year making it the best Thanksgiving for retailers.

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There are two types of people in this world: people who think that the Thanksgiving dinner (and a strategic cup of coffee at 10 pm) serve as fuel for a Black Friday race centered on malls and people who adopt a more objective attitude all their Black Friday shopping in the comfort of their sofa.

Companies including Walmart Inc, Target Corp, Costco Wholesale Corp and Best Buy Co Inc have bulked up their online presence, deliveries and fast in-store pickups to attract customers. That's a 14.5% increase from a year ago.

Target reported Friday that 1 million more customers used its app to shop Black Friday deals compared with past year.

"We still have the same amount of money to spend regardless of whether the season is longer or shorter", he said.

The American holiday shopping season was officially opened with a flood of "Black Friday" promotions, but the insane crowds of the past have thinned out with the rise of e-commerce.

Preliminary data from analytics firm RetailNext showed net sales at brick-and-mortar stores on Black Friday fell 1.6%, which the firm said is slower than in previous years. The attention is now shifting to mall stores Friday.

Steve Yalof, CEO of Simon Property Group's Premium Outlets says customer traffic at the outlets on the East Coast was up on Black Friday compared with a year ago. Global online revenue rose 24 per cent to US$20 billion.

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