Published: Sun, November 17, 2019
Electronics | By Kelly Massey

Amazon Is Crushing Google In Global Smart Speaker Shipments Reports Canalys

Amazon Is Crushing Google In Global Smart Speaker Shipments Reports Canalys

In the third quarter, Google's share of the smart speaker market basically fell off a cliff, plummeting from almost a third of the market to only around 12%. The report that tracks the growth of the third quarter suggests that Amazon has shipped 10.4 million smart speakers emerging as the top player in the market with 36.6% market share in this quarter.

Overall, Amazon saw a growth of 65.9% annually boosted by its strong sales from its Prime Day, back-to-school, and off-to-college promotions during the quarter.

Their numbers for Q3 2019 shows Google's sales and market share both falling dramatically, from 5.9 million devices to 3.5 million and from 29.8% of the market to only 12.3%.

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Canalys attributes the success of the Echo smart speakers and smart display to Amazon's aggressive marketing and pricing of its devices. And, depending on which team you're rooting for, you might be surprised or not that Google is the biggest loser in that market.

After Amazon, China-based Alibaba offered sufficient during the quarter (practically 4 million) to position it 2nd on an global basis, while one more Chinese brand name (Baidu) moved right into 3rd area to bump Google down to 4th. That represents a total of 28.6 million units. That's a considerable slowdown in growth, however: in the third quarter of 2018, shipments were up by 137% year-on-year according to the company's figures. "We are also seeing similar collaboration trends in China where Alibaba leveraged its retail relationship and channel capabilities to run smart speaker collaborations with brands such as Starbucks, Budweiser, Abbott and Oreo among other local and worldwide companies".

On a related note, the smart display category grew at a massive pace during the quarter, according to the Canalys data - seeing a 500% increase globally thanks to 6.3 million shipments between July and September. Here once more, however, Google kipped down a poor performance, relocating only 700,000 deliveries of smart display screens during the quarter.

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