Published: Sat, November 16, 2019
Life&Culture | By Sue Mclaughlin

Disney's Hulu is raising prices for live TV as costs escalate

Disney's Hulu is raising prices for live TV as costs escalate

It's the second price increase in a year for the Disney-owned service, after a $5 bump in January.

Hulu just sent an email to subscribers of its Hulu + Live TV plan announcing that the price of the basic live TV plan will increase from $44.99 per month to $54.99 per month.

It's hardly a surprise that Hulu would raise prices as programming costs increase, particularly in live sports, which is key to the appeal of Hulu's live TV bundle. In an announcement today, the company revealed that it is increasing the price of its Hulu + Live TV plan starting next month.

The new price will be higher than its nontraditional live TV competitors like YouTube TV ($49.99/month) and Sling ($40/month).

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The price change comes as the cost of watching live TV via streaming is getting more expensive for consumers. It also offers subscribers access to Hulu's streaming offerings, including original shows, thousands of movies and 85,000 TV episodes.

On the live TV side, a report from Wall Street research firm MoffettNathanson determined that Hulu is the No. 1 skinny bundle, with 2.7 million subscribers.

All that said, we realize many Hulu customers want even more choice and control over their live viewing experience, so we're actively exploring ways to provide additional, more tailored live TV options to you in the future. That could include smaller, less-expensive bundles that exclude entertainment channels.

It appears that Hulu may be exploring the possibility of offering lower-priced bundle options, which could limit the channels from the 60-plus live sports, news and entertainment channels now available to users.

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