Published: Tue, November 12, 2019
Electronics | By Kelly Massey

Tencent Eyes US Gamers Through Deeper Ties with Nintendo

Tencent Eyes US Gamers Through Deeper Ties with Nintendo

Tencent Holdings, the Chinese global videogame giant, is gearing up to expand outside the home country with a focus on the US market in partnership with Japanese tech major Nintendo, according to media reports.

Tencent, the world's largest videogame company by revenue, is seemingly looking to deepen its ties with Japanese videogame developer Nintendo, with an aim to design console games featuring Nintendo characters for American and European gamers.

The decision comes as Tencent looks to expand its games business overseas amid tightening regulations in China.

Both companies are very conservative about console sales in the Chinese market as they believe that local gamers enjoy playing games on smartphones and PCs.

According to the Wall Street Journal, a Tencent official who asked not to be named said the company "want [s] to expand from China, and one target is console game players in the US and Europe".

In April, shares in Nintendo and Tencent jumped after Chinese authorities gave Tencent approval to distribute a test version of Super Mario Bros. The organization is also in a partnership with Nintendo, too.

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Another Tencent official added: "Nintendo games are not constructed to make people pay a lot of money".

According to the WSJ, Tencent has promised Nintendo it can sell at least a few million Switch units in China.

As of now, it's unclear as to what's the extent of Tencent's plans for the game.

This news is backed up by reports of Nintendo asking external developers to create games with a focus on young women, including "romance games, a genre with passionate fans including in China".

A collaboration to bring titles into China by Tencent isn't exactly unusual.

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