Published: Sun, November 10, 2019
Health Care | By Cedric Leonard

Juul halts sales of mint, top- selling e-cigarette flavour

Juul halts sales of mint, top- selling e-cigarette flavour

E-cigarette market leader Juul declared Thursday that it will cease the sale of its mint-flavored pods, a tobacco product particularly popular with teenage vapers.

"These results are unacceptable", said the company's CEO K.C. Crosthwaite, adding in a statement that the company must "earn the trust of society". The researchers estimated of the 5.3 million high school and middle school students who now use e-cigarettes, 2.4 million of them use flavored e-cigarettes.

President Trump said vaping became a big industry and the administration is considering flavors, age of use and industry jobs in the decision.

In a statement, Juul said that in light of the studies, it would immediately stop accepting orders from retail partners for mint pods in the United States and will cease selling the pods through its website. Vaping advocates have argued they're a tool for adults smokers to quit combustible cigarettes, and vape shop owners have argued that limits on sales of flavors would destroy their businesses.

"If they really wanted to keep the kids away they would also get rid of menthol", said Meredith Berkman of Parents Against Vaping E-Cigarettes.

The administration announced in September it would soon ban flavoured products, but it appeared lobbying efforts by the vaping industry may have changed that position.

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Still, anti-tobacco groups have insisted that any "Tobacco 21" law must be accompanied by a ban on flavors, which they say are the primary reason that young people use e-cigarettes. "We hope the administration will understand that too - they should be taking menthol off the market".

But a new study released Monday suggests menthol doesn't have the same appeal as mint.

The USC study, however, found that fewer than 6 percent of teenagers across all grades preferred menthol.

For a separate study published Tuesday in JAMA, researchers from the University of Southern California-Los Angeles examined data from the federal Monitoring the Future survey to estimate how frequently adolescents used Juul's flavored e-cigarettes. Flavours are banned for traditional cigarettes in the USA, except for menthol.

The popular e-cigarette company is constantly facing backlash for its unsafe nicotine products.

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