Published: Sun, November 10, 2019
Electronics | By Kelly Massey

Instagram to test hiding 'like' counts on some U.S. accounts

Instagram to test hiding 'like' counts on some U.S. accounts

In July, Instagram had officially come out to say that it's "running a test that hides the total number of likes and video views for some people" in Australia, Brazil, Canada, Ireland, Italy, Japan, and New Zealand. "The idea is to depressurize Instagram, make it less of a competition", he said, in remarks given at the Wired 25 Conference.

The decision to start testing this change in the USA was revealed by Instagram's CEO Adam Mosseri during a recent interview. The U.S.is one of Instagram's largest markets with more than 106 million users, according to data analyst EMarketer.

The expansion of the experiment to the USA signals that Instagram has been seeing promising results from hiding likes.

It was announced earlier this year that Instagram had plans on restructuring their format, specifically pertaining to their inclusion of "likes".

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Speaking at the Wired 25 conference in San Francisco, Mosseri estimated there were about several hundred people in the audience and said some of them would definitely see their likes hidden.

"We have to see how it affects how people feel about the platform", said Mosseri, "I've been spending a lot of time on this personally". Do you think Instagram should hide the like counts from posts?

Check out the clip of Mosseri at WIRED25 below and let us know if you're bothered by Instagram's latest removal. Still, striving for the metrics was irresistible for its users, contributing to mental health issues and other ills, like users paying for fake likes and followers from bots.

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