Published: Tue, November 05, 2019
Markets | By Otis Pena

Facebook launches new company logo

Facebook launches new company logo

Facebook has redesigned its corporate logo and branding in order to distinguish itself from its famous blue-hued main product.

Notably, the new logo won't replace the existing logo for the social-media service named Facebook - it's for the corporate parent of Instagram, WhatsApp, and Facebook.

The move aims to highlight the Facebook "brand" which operates a range of apps and services including messaging, photo-sharing, virtual reality and is developing wallets for digital currency.

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Facebook is making a major change to its visual identity, differentiating Facebook the company from Facebook the app.

In that sense, this logo change is actually pretty interesting, as it represents the first formal step in doing something that has proven to be a bit controversial: hybridizing the biggest Facebook properties, which includes Facebook, Messenger, Instagram, and WhatsApp.

The new logo is created to pair with its various services, changing color to match the product it is accompanying such as green for WhatsApp or the purple and orange hue that is associated with Instagram.

According to a 2018 survey, 57 percent of Americans don't even know Instagram is owned by Facebook, and another one showed 50 percent don't know the company owns WhatsApp, so it's probably a good thing Facebook is making its role clearer. It has also launched Portal smart screens as well as a Workplace social network tailored for workplace productivity. Though the font and the capitalization will be consistent, Facebook will use different colors for the logo depending on where it's applied.

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