Published: Thu, October 17, 2019
Electronics | By Kelly Massey

Apple TV App Available for Roku Devices

Apple TV App Available for Roku Devices

Roku users can add the Apple TV app via the Roku Channel Store and can access their iTunes video library and subscribe to Apple TV channels directly on Roku devices including Roku streaming sticks and the to-be-launched Hisense Roku TVs. For example, the Roku Express is just $27, compared to the Apple TV, which retails between $149 to $199 depending on the model.

Apple is expanding the reach of its Apple TV app to Roku ahead of the launch of Apple TV+ in November.

Despite being one of the most open platforms for streaming services, Roku has always struggled to crack Apple's walled garden - until earlier this year, when the two brands announced that they would bring the Apple TV app to Roku for the first time.

If there's been a theme to Apple's 2019, it's "subscription services".

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Like this story? Subscribe to FierceVideo! Type in Apple TV, and you should be good to go. Smart TVs from Samsung, Vizio, LG and Sony are getting support for AirPlay 2, which means that iPhone and iPad users will be able to stream content from the devices directly to their big screens.

Even though Apple and Roku compete against each other making streaming devices for TVs, Apple has embraced third-party platforms for its own streaming service.

Apple TV+ launches on November 1. Apple also has more films and series planned for later debuts, and the company continues to set programming deals for new content.

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