Published: Wed, October 16, 2019
Markets | By Otis Pena

Lamborghini Up For Sale?

Lamborghini Up For Sale?

Other options being considered for the Italian brand are spinning it off into a separate legal entity, Bloomberg reports, citing sources familiar with the matter. There's also talk of new directions for VW's SEAT and Skoda brands, which if true would be SEAT become a sporty, upmarket brand similar to Alfa Romeo and Skoda become a value-brand to target Dacia.

"We should not spread ourselves too thin", Diess told the German newspaper. A sale or stock listing are said to be the preferred options for Lamborghini, but no firm decision has been made and it's more likely to be a medium-term goal. A company representative had initially declined to comment.

In Australia, Lamborghini has grown its sales by 11 per cent in 2019 on the back of strong sales from the Urus.

The German automaker's American depositary receipts climbed 4.8 per cent to US$17.68 in NY trading Friday. Sales of the Urus SUV have soared since its introduction in mid-2018.

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Diess has been pushing to overhaul the group since he took the helm a year and a half ago. That's relatively small beer compared to Ferrari's US$30 billion valuation, but the way that Maranello calved from Fiat offers a template for Lamborghini to adopt. He has also started a review of units that make large diesel engines and transmissions, and has forged a broad alliance with Ford on commercial vehicles and electric-car and self-driving technology.

Diess is targeting a market value of US$220 billion for Volkswagen, from a current base of US$81 billion.

VW had acquired Bentley, Bugatti and Lamborghini in a single year in 1998.

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