Published: Wed, October 09, 2019
Life&Culture | By Sue Mclaughlin

Apple’s ‘Super-Bundle’ Plan Facing Resistance from Record Labels

Apple’s ‘Super-Bundle’ Plan Facing Resistance from Record Labels

Believe it or not, that might not be the only promotion created to boost Apple TV+ subscriber numbers early on, at least according to a fresh Financial Times report (via CNet).

Apple Music now costs $10 per month. In the first half of 2019, paid subscriptions to Apple Music and competing services rose 30% from a year earlier to 61 million, or $2.8 billion, while revenue from digital downloads fell almost 18% to $462 million.

At present, Apple Music costs $9.99 per month in the USA ($4.99 for students and $14.99 for a Family Sharing subscription, offering access to up to six users of the same family), whilst Apple TV+ is expected to be priced at $4.99 per month with a year's free subscription for those who purchase an iPhone, iPad, Apple TV, iPod Touch or Mac after September 10.

What Apple seems to be working on with this new proposed bundle offers some interesting possibilities, such as an opportunity to include the company's subscription news service Apple News+.

Apple has a range of different subscription services at the moment, these include Apple Music, Apple Arcade, Apple News+, they are also launching Apple TV+ soon. While many record labels are exploring this idea, others are concerned about the pricing and their relationship with Apple.

Apple TV Plus hasn't launched yet, but Apple has already considered packaging its on-demand video service with its streaming music service, Apple Music.

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The company could also offer several tiers of such a super-bundle, with higher tiers offering access to Apple Arcade and Apple News.

When it comes to music, however, Apple is at the mercy of the record labels and whatever licensing agreements it can work out.

Apple Music is a $10 monthly subscription, though Apple customers who buy an iPhone, iPad or Mac get one year of the service for free.

Are you excited for an Apple bundle?

In the early days, iTunes was simply a way to get music onto Apple's marquee product, the iPod music player.

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