Published: Sat, September 21, 2019
Electronics | By Kelly Massey

Apple's Reopened Fifth Avenue Flagship

Apple's Reopened Fifth Avenue Flagship

Apple's new range of iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max and Apple Watch Series 5 models are now widely available across the globe, with at-home deliveries underway and in-store pick-ups beginning at Apple Stores and third-party retailers. The flagship place, known as the NY landmark the Cube, has kept its glass walls, but doubled the interior space, introduced high ceilings with more natural light, and is now the epitome of everything Apple stands for.

Now, almost double the size of its original version, the new space has a higher ceiling and more natural light. CEO Tim Cook greeted customers to kick off the reopening, taking selfies with fans outside the store. After the store reopens, it'll be the only location that's open 24 hours a day, 365 days a year.

The spiral stainless steel staircase inside the store. The extra space will be used partly by the company's "Today at Apple" program, which hosts free sessions to teach skills like photography and coding. Around the right and left exterior of the cube are 18 mirror-glass "skylenses" which are circular seats with windows looking down into the store.

Apple today previewed one of their most iconic stores, Apple Fifth Avenue also known as "The Cube".

Since the opening of Apple Fifth Avenue in 2006 by Steve Jobs, the store has had more than 57 million visitors.

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The new stainless steel staircase. The LEDs are meant to match "the real-time tones of sunlight throughout the day", according to Apple.

"We couldn't be more excited and more ready to welcome customers back to Apple Fifth Avenue", said Deirdre O'Brien, Apple's senior vice president of Retail + People.

The inside space has multiple trees and allows for plenty of natural light to come in.

In typical Apple fashion, the initial customers who are purchasing the iPhone 11 or iPhone 11 Pro from an Apple Store are getting a standing ovation.

Prepping for Today at Apple. Apple's more than 100,000 employees are dedicated to making the best products on earth, and to leaving the world better than we found it.

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