Published: Tue, September 17, 2019
Life&Culture | By Sue Mclaughlin

Netflix gets global streaming rights to 'Seinfeld'

Netflix gets global streaming rights to 'Seinfeld'

"Seinfeld is a one-of-a-kind, iconic, culture-defining show", Sony Pictures Television Chairman Mike Hopkins told the Times.

According to Deadline, the streamer has struck a deal with distributor Sony Pictures Television to become the global exclusive streaming home for the entire Seinfeld collection beginning in 2021, when the series' domestic pact with Hulu expires, for five years. Seinfeld will be streaming on Netflix very soon, which means fans of the timeless series will have a new way to watch all nine seasons. When it comes to Netflix, the series will be available in 4K, which is a first for the series.

Netflix will offer all 180 episodes of "Seinfeld" in the US and to its 151 million subscribers throughout the world when the five-year pact takes effect in 2021.

Netflix confirmed the news in a Monday afternoon tweet. Reruns of TV sitcoms are still generating large sums of money as younger generations discover them on streaming services like Netflix. Stealing the show away from its competitors likely made this deal all the more attractive to Netflix.

Netflix has announced that Seinfeld, everyone's favorite "show about nothing", is heading to the streaming platform in 2021.

While it's been more than two decades since the final episode of "Seinfeld", the show has maintained its popularity thanks in part to a long run in syndication on TBS.

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Netflix yada yada yada Seinfeld.

"'Seinfeld' is the television comedy that all television comedy is measured against", Ted Sarandos, Netflix's chief content officer, said in a statement to The Wrap.

Acquiring the rights to a show as popular as Seinfeld isn't cheap. The relationship was not a determining factor in "Seinfeld" going to the service, sources said.

Streaming services have realized that despite their billions of dollars spent on original programming, older comedy series like these have been some of the biggest and most reliable hits for audiences on their platforms.

It doesn't matter how old you are or if you've ever even seen an episode, chances are you know about Seinfeld.

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