Published: Wed, September 11, 2019
Sport | By Kayla Schwartz

Apple's new iPhone 11 announced: good improvements, still no 5G

Apple's new iPhone 11 announced: good improvements, still no 5G

The iPhone 11 will retail starting at $699, down from the iPhone XR's $749 starting price previous year, while the 11 Pro starts at $999 and 11 Pro Max starts at $1,099.

"Coupled with a smart pricing for the new and old iPhone ranges, I believe this will enable Apple to maintain its premium brand and continue to grow its installed base of devices", Husson told IANS. It will come in four colors, including a new "midnight green" finish, as well as the traditional white, black and gold.

The iPhone 11 comes with a back design that is sculpted from a single piece of glass, featuring what Apple claims is the toughest glass ever in a smartphone. In the USA, preorder begin on 13 September, with the phones being available on 20 September.

Still, some analysts said that Apple's decision to lower the entry price for the new iPhone, one of the most discussed topics on Weibo on Wednesday, was a positive sign. The new green shade is more of a sea foam than straight green.

The company also revealed fresh details concerning a number of its core products, including an updated Apple Watch and an improved iPad. However, the United Kingdom prices have creeped-up in the last 12 months, with the iPhone 11 Pro now starting from £1,049 (up from £999) and iPhone 11 Pro Max starting from £1,149 (up from £1,099) this time around. The camera bump isn't that awkward and we did try to see if the phone wobbles or not and found that it doesn't.

The iPhone 11 will have two back cameras, including an ultra-wide-angle lens and the next generation of microchips, the A13.

Even with Apple's marketing brilliance, though, you can only persuade so many people that they need to spend money on things they don't really need. There's a 12MP True Depth camera at the front of the phone which is a substantial upgrade from the iPhone XS devices that had a 7MP camera. We expect that to be the case with the iPhone 11 Pro and iPhone 11 Pro Max as well.

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Apple Inc's new, lower priced iPhone that comes with a faster processor but lacks 5G technology disappointed Asia, where cheaper and feature-packed handsets from rivals are already available.

But the main marketing drive for the new phones was the cameras: a new superwide camera alongside the normal camera that users can switch between.

'You'll also get 'expert editorial content like game guides and sneak peaks'.

Overall, despite the Apple event being once more very slick, we are once more left with the impression that the new iPhone 11 Pro is not a huge jump forward in terms of technology.

By having two or three cameras - all on the back with another on the front - Apple highlights that you can take all kinds of pictures without having to physically move.

Apple Arcade, available September 19, will offer over 100 games to play, all without ads or in-app purchases. Although it also gave significant stage time to its trade-in program and installment payment plan to highlight that the phones were pretty affordable if you think about it (or choose not to think about it too much).

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