Published: Tue, September 10, 2019
Markets | By Otis Pena

5 deaths and over 450 severe illnesses associated with e-cigarette use

5 deaths and over 450 severe illnesses associated with e-cigarette use

The law is clear that, before marketing tobacco products for reduced risk, companies must demonstrate with scientific evidence that their specific product does in fact pose less risk or is less harmful. "JUUL has ignored the law, and very concerningly, has made some of these statements in school to our nation's youth", he said.

"It is your responsibility to ensure that your tobacco products, all related labeling and advertising, and all other activities by JUUL directed to consumers, such as in any media in which you advertise and any retail establishments, comply with each applicable provision of the FD&C Act [Federal Food, Drug, and Cosmetic Act] and FDA's implementing regulations", wrote Anthony Villa, the office's senior regulatory counsel.

During the congressional hearing in July, two NY high school students testified that a Juul representative who gave a presentation on addiction at their school allegedly told them that the company's product was "totally safe". The teens testified that a Juul representative was invited to address the school on addiction issues. During the presentation, the representative told students the company's product was "totally safe". According to a warning letter from the FDA, Juul improperly sold its vaping products as safer alternatives to traditional tobacco cigarettes.

Juul said it discontinued its school programs last September. In a statement emailed to Ars, a Juul spokesperson said only, "We are reviewing the [FDA's] letters and will fully cooperate". But there is virtually no research on the long-term effects of vaping.

The rise of e-cigarettes has led to a 20 percent increase in teen vaping between 2017 and 2018, with at least 3.6 million teen users nationwide.

Lawmakers eye stopgap spending bill to prevent a shutdown
This is one measure Democrats are urging McConnell to bring to the floor of the Republican-controlled Senate. He said background checks and federal support for "red flag" laws were both discussed during their meeting.

Recently, San Francisco issued a ban on all non-FDA approved e-cigarette products, MI issued a ban on e-cigarettes in general and New York Governor Andrew Cuomo proposed a state-wide ban on all flavored e-cigarette products today.

In a letter to Juul Chief Executive Kevin Burns, FDA regulators said they were "troubled" by a number of other points raised at the congressional hearing. Juul halted much of its social-media marketing previous year after criticism that its stylish ads on Instagram and other apps targeted younger users.

The CDC reports they, along with several states and federal partners, are investigating a multi-state outbreak of severe pulmonary disease associated with using e-cigarette products.

Last year, the agency had requested documents from Juul to examine the high rates of youth use and had conducted a surprise inspection at Juul's San Francisco headquarter, seizing documents.

The letter also criticizes the company for apparently turning over more documents to congressional investigators than to the agency "despite previous document requests from FDA".

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