Published: Wed, September 04, 2019
Life&Culture | By Sue Mclaughlin

Ariana Grande sues Forever 21 for $10mn over look-alike ad campaign

Ariana Grande sues Forever 21 for $10mn over look-alike ad campaign

Ariana Grande is taking action against Forever 21, after using her likeness in many items to promote their items.

The legal complaint was filed on Monday morning in USA federal court in Los Angeles, according to Reuters.

According to the court documents, Forever 21 approached Grande early this year seeking an endorsement deal with the singer, which she declined due to the company's "unwillingness to pay the fair market value for a celebrity of Ms. Grande's stature".

According to court documents obtained by ET, Grande claims Forever 21 (and their sister beauty brand, Riley Rose LLC) stole imagery and music from her latest Thank U, Next album, even using a look-alike model to reenact scenes and shots from her various music videos, like "7 Rings".

Grande is demanding a minimum of $10 million in damages and a permanent injunction prohibiting Forever 21 from using her name, images and likeness in any future campaigns.

Ariana Grande is not going easy on fashion retail store Forever 21 after the clothing store seemingly ripped off her look for its recent ad campaign.

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Ariana Grande has a $10 million bone to pick with Forever 21.

In "7 Rings", Ariana Grande (left) sings "I want it, I got it".

Ms Grande is a Grammy Award victor and best-selling singer. They claim the company enlisted a Grande lookalike model to wear hairstyles and costumes strongly associated with Grande, as well as re-creations of those primarily featured in her "7 Rings" video.

A screenshot of Forever 21's ad campaign filed in Ariana Grande's lawsuit. The number seven logo shown in the pop star's music video also appeared in some campaign images posted on Forever 21's Instagram feed.

Grande's lawyers also argued that companies are willing to pay "enormous sums of money" for Grande to endorse their brands, with a single social media post commanding "several hundred thousand dollars" and her longer-term endorsement arrangements commanding fees "in the millions of dollars".

PEOPLE has reached out to Forever 21 for comment.

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