Published: Thu, August 22, 2019
Global News | By Blake Casey

Facebook introduces new privacy feature in three countries

Facebook introduces new privacy feature in three countries

Several months into the development of the feature, "people asked for a way to disconnect future online activity from individual businesses - not just all at once", the executives wrote."We also heard from privacy experts that it was important to be able to reconnect a specific app or website while keeping other future activity turned off".

Facebook receives information such as what content users have viewed elsewhere on the internet, the items people have searched or purchased, and websites people log into with their Facebook account. It allows you to see which companies have shared data about your browsing habits using tracking tools like The Facebook Pixel and Facebook Login.

Facebook revealed the new tool in a blog posting that explained how there is now a feature in settings called Off-Facebook Activity. The company, however, has not given any definite timeline by when the new privacy tool of Facebook would be rolled up in countries, like the USA and India, that matter the most for the social media giant.

The social network said once the activity has been cleared, they wouldn't know which websites users have visited or what they did there, and it won't use any of the disconnected to target ads to the users on Facebook, Instagram or Messenger.

The company said that this new feature will be first introducing in countries such as Spain, Ireland, and South Korea and then in other countries during the coming months. They can disconnect the data from their account if they want.

Rather the user will purely have the alternative to detach the information from his or her account. Instead, while Facebook will no longer know you specifically have looked at the shoes in the above example, it could still know that lots of Facebook users are looking at them on the retailer's website, then distribute ads accordingly. Facebook hasn't said exactly what data is given to it by the sites you visit, but it likely includes a device ID, along with a description of the device, such as its manufacturer and model name, operating system, web browser name, and display resolution.

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Facebook is drawing back the veil to show what data it collects on users.

Now, says Morrison, the pendulum is swinging again and Facebook advertising is being valued for delivering a wide swathe of the population.

Facebook faces increasing governmental scrutiny over its privacy practices, including a record $5 billion fine from the U.S. Federal Trade Commission for mishandling user data.

As you can imagine, the new feature, which allows you to manage how third parties use your data, has already been heavily scrutinized by analysts worldwide. The company initially said it would take "a few months" to build this tool, but it was long delayed until now. In a unusual turn of events, it now seems that Facebook is finally allowing lets users control what advertisements they want and don't want to see in their feed.

You can choose to turn off the tracking, or, otherwise tracking will continue. Millions of users will need to find the new feature and activate it before it's clear if it even makes a difference.

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