Published: Tue, August 13, 2019
Markets | By Otis Pena

Nike launches sneaker subscription service for kids

Nike launches sneaker subscription service for kids

You'll also be able to send back your kids' old shoes to be donated or recycled via a bag with prepaid shipping that Nike will subscribers twice a year. The options will cost either $20, $30, or $50 per month, respectively.

Nike has good reason to get into the subscription box services game, according to Greg Petro, CEO of predictive analytics company First Insight, who noted that his firm's latest research shows about 25% of consumers now use a subscription box.

The athletic behemoth this week launched a first of its kind subscription sneaker service for kids that is aimed at parents but features content and products for young athletes.

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"It's a simple, convenient shoe subscription service that keeps fast-growing kids in the right-sized Nike and Converse sneakers", said Dave Cobban, GM of the program. At first glance, it's all about the child - but as many parents know, it can be just as much an experience for them. There are more than 100 different sneaker styles, ranging across the spectrum of performance and sportswear. Those who take part can upgrade, downgrade or pause their subscription at any time. Shopping for kids' shoes online also brings sizing issues and return hassles, the company says. Though the Adventure Club is launching today, Nike isn't accepting new sign ups at the moment - visiting the Adventure Club's website prompts you to join a waiting list, with Nike saying that new members will be added daily.

Shoes arrive in a personalized box and come with "exclusive adventure guides" that offer ideas for outdoor activities. The guides are a collaborative partnership between Nike and KaBoom, a national nonprofit focused on encouraging kids to lead active, healthy lifestyles.

If there's a current craze among corporations and conglomerates, it's subscription services.

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