Published: Thu, July 18, 2019
Markets | By Otis Pena

Amazon Prime Day sets records once again

Amazon Prime Day sets records once again

The Seattle-based online retailing giant did not break out specific sales or subscription numbers for Canada, but the company said Prime members in 18 countries took part - double the number since the first Prime Day five years ago. Their sales increased 64% over an average Monday.

Amazon Prime Day 2019 is almost here-the two-day shopping bonanza is going down this coming Monday and Tuesday for a full 48 hours, making it the longest-running Prime Day since the event was first held in 2015. While Monday and Tuesday will bring an even bigger wave of discounts, some Xbox One deals are already live, not only at Amazon but also at GameStop, Ebay, and other retailers.

The Seattle e-commerce behemoth said it was offering more than a million deals.

A spokesperson for Amazon Canada cited top categories as beauty, home and fashion, and said the PlayStation 4 Slim with Spider-Man and Horizon: Zero Dawn, the LifeStraw Personal Water Filter and the 23andMe Health + ancestry kits were the top-selling products.

The events have also helped to encourage shoppers to make back-to-school shopping purchases ahead of that season.

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You are, however, usually paying a small premium for the brand, and at full price they can seem a bit steep for what you're getting; but with Amazon's discount bringing the £109.95 RRP down to the £64.99 in the United Kingdom - for the black model, at least - this is a real steal for headphones sporting the Beats logo. A group of tech workers in Seattle, called Amazon Employees for Climate Justice, is supporting the strike.

But the only people who could access Prime Day were Prime members, who pay $119 per year or $12.99 per month.

The company has faced labor unrest before in Shakopee and in Europe.

CEO Jeff Bezos did say in a release that over $2 billion in sales were realized by small-to-medium-sized sellers during Prime day.

San Diego State University Marketing Professor Steven Osinski said the protests were unlikely to have an effect on sales, however. You have to be an Amazon Prime member to get those deals, whereas sites like Walmart, Target and Macy's are holding their own two-day online sales.

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