Published: Thu, July 11, 2019
Markets | By Otis Pena

Volkswagen’s last Beetle to leave the factory this week

Volkswagen’s last Beetle to leave the factory this week

"It's impossible to imagine where Volkswagen would be without the Beetle", Volkswagen CEO Scott Keogh said in a statement. While the third-generation model wasn't very popular, Volkswagen sold almost five million Beetles in the United States.

Since the days of the Beetle Volkswagen has a tough time of it.

The company is gearing up for mass production of the battery-driven compact ID.3, a auto that the company predicts will have an impact like that of the Beetle and the Golf by bringing electric mobility to a mass market.

The final Beetle was a Denim Blue coupe which will be displayed at Volkswagen's museum in Puebla, Mexico. It was powered by an air-cooled engine mounted at the rear and was known for its simple design and reliability. When it was first launched as a project of Germany's Third Reich, it became a symbol of post-war Germany and the rise of the middle class.

Robust, easy to maintain and high-performance, it reached its apogee in the 1960s and 70s before its popularity waned and Volkswagen ceased European production in 1978. While it has more similarities to a modern Golf, the retro-inspired design and the funky-looking interior was able to attract new and existing buyers of the Beetle.

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The limited, 65-unit run of the "Beetle Final Edition" will be sold in Mexico on the internet for a base price of $21,000 per vehicle, and can be reserved with a $1,000 payment. In 1989 Volkswagen reintroduced a new version of the Beetle, selling more than 1.2 million of them between 1998 and 2010. Finally, the third-generation Beetle went on sale in the U.S. in 2011 with over 500,000 examples built since its introduction.

Over the subsequent generations, the Beetle retained its rounded shape.

With Volkswagen de Mexico no longer producing the Beetle, the factory will soon shift to building a new compact SUV for the North American market.

Volkswagon will use the freed-up factory space to build a new SUV, the company said.

In late 2018, Volkswagen announced that its Beetle production would come to an end.

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