Published: Sat, July 06, 2019
Life&Culture | By Sue Mclaughlin

Fortnite Stranger Things Crossover Event Now Live

Fortnite Stranger Things Crossover Event Now Live

Truth Initiative analyzed 79 episodes of Netflix programming, finding 866 instances of tobacco use in the 2016-17 season.

WithStranger Things Season 3 releasing on Netflix, developer BonusXP, the same guys behind the upcomingDark Crystal Tactics game, has released Stranger Things 3: The Game, which follows the plot of the series third season.

"Based on estimated viewership of these programs, results suggest that approximately 28 million young people were exposed to tobacco through television and streaming programs in these most popular shows alone", the group said.

Trailers have hinted that the action will centre around a travelling fairground as well as the Upside Down, the alternate dimension where much of Stranger Things is set. "There's very much the possibility of a season beyond that one, that's now undecided".

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Hopefully, Season 4 of Stranger Things will be available on Netflix a lot soon than fall 2020, but if not, we'll just have to wait patiently to see what is bound to happen next in Hawkins, Indiana. The only exception to that rule is if the tobacco use is central to "reasons of historical or factual accuracy", the outlet reports. "We're seeing a pervasive reemergence of smoking imagery across screens that is glamorising and re-normalising a deadly addiction and putting young people squarely in the crosshairs of the tobacco industry".

Netflix will now cut down on showing smoking, especially in TV shows for viewers younger than 14 and films rated PG13 and below.

"Content has become the new tobacco commercial", said Truth Initiative President Robin Koval.

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