Published: Fri, July 05, 2019
Life&Culture | By Sue Mclaughlin

MAD magazine leaving newsstands after 67-year run (Really!)

MAD magazine leaving newsstands after 67-year run (Really!)

MAD's most talented artists began getting older and very dead, cutting-edge humour found its place in other mediums and the magazine failed to attract a new audience to the newsstands.

MAD Magazine - the satirical publication that has inspired bratty 13-year-olds (and adults with the maturity level of bratty 13-year-olds) for 67 years - is set to cease publishing new material this summer.

Comedian Harry Shearer, the voice of several characters on "The Simpsons", cracked on Twitter: "An American institution has closed".

Readers will only be able to find the 67-year-old humor magazine at comic book stores and through subscriptions. And while the winding down of Mad magazine isn't even close to catastrophic news, for those of us of a certain age, the announcement from parent company DC that starting with Issue 11 (the next issue), Mad will only include previously published content is sad. It often featured the magazine's gap-toothed child mascot Alfred E. Newman on the cover.

Mad, started by publisher William Gaines and editor Harvey Kurtzman in 1952, is owned by AT&T-Time Warner, through its DC Comics subsidiary.

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Mad magazine, a U.S. institution famous for the grinning face of jug-eared, tiny-eyed mascot Alfred E Neuman, is to stop being a regular fixture of newsstands.

Brock Baker shared an image of a letter he had from an editor after he submitted jokes and cartoons to the magazine.

In 2017, the magazine's offices moved from Manhattan to Burbank, Calif., and the issue numbering was reset to #1. Circulation has always been in decline - a problem for many magazines - but comics industry resource comichron.com states that sales peaked in the 1970s at over two million copies per issue. I had no apt (apartment) in NY so I kept my belongings in the archives & took a daypack & crashed on couches for 3 months. Great memories. I'll miss it'.

It was recently in the news when Democratic presidential candidate Pete Buttigieg was compared to Alfred E. Neuman by President Donald Trump.

Combined with the failing magazine industry, Mad magazine's refusal to bow to the fragile sensibilities of SJWs may have been its demise. Buttigieg claimed not to get the reference at first.

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