Published: Mon, July 01, 2019
Life&Culture | By Sue Mclaughlin

Swift calls sale of her music catalog her 'worst case scenario'

Swift calls sale of her music catalog her 'worst case scenario'

After Taylor Swift called out Scooter Braun and her former record label Big Machine over the sale of her master recordings, the company's founder, Scott Borchetta, responded with a fiery letter of his own.

The new dispute between Swift and Braun, who serves as the manager of her high-profile antagonist Kanye West and alleged "bully" Justin Bieber, has drawn battle lines between some of pop music's biggest stars.

Taylor Swift was definitely not calm as she went all out in her scathing Tumblr blog to Justin Bieber's manager Scooter Braun.

Big Machine Label Group was founded by Nashville music industry veteran Scott Borchetta and signed Swift as a teenager in 2006, shortly after the label's founding; it has released all of her albums to date.

Swift, whose new album Lover hits shelves August 23, said learning that it was Braun who had ultimately purchased her masters from Borchetta was her "worst nightmare". "Music I wrote on my bedroom floor and videos I dreamed up and paid for from the money I earned playing in bars, then clubs, then arenas, then stadiums", began her lengthily Instagram message explaining her decision to leave Big Machine a year ago.

Swift went on to explain, "When I left my masters in Scott's hands, I made peace with the fact that eventually he would sell them".

Moreover, Swift claimed she never got a chance to buy them herself.

"Don't blame him because Kim caught you in a lie, it's embarrassing I know - but adults own up to their mistakes", she wrote.

According to a post on the label's website, Borchetta alleges that Swift misrepresented the truth in her post.

The singer rounded the post off by writing: "Neither Scooter or I have anything negative to say about you we truly want the best for you".

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It seems that Taylor thought that she would become trapped in a deal with a new record company if she stayed with Big Machine, and she didn't want to do that.

Swift said she learned of the sale on Sunday, when the merger appeared in a Wall Street Journal article.

Swift closed her note Sunday with praise for her new label.

What does Scooter Braun have to say about the feud?

She concluded: 'Thankfully, I am now signed to a label that believes I should own anything I create.

"Oh she's MAD mad", the social media user captioned the post.

"Making claims that someone is homophobic is really serious", she said, offering to vouch for Braun "as a member of the LGBTQ+ community myself". She blasted Taylor for model bullying.

"Any time Scott Borchetta has heard the words "Scooter Braun" escape my lips, it was when I was either crying or trying not to", she said.

Obviously, the singer isn't too happy about it and, in a Tumblr post, made accusations against Braun, saying that he bullied her and has used social media to mock her. I feel like the only way to resolve conflict is through communication.

"Taylor had every chance in the world to own not just her master recordings, but every video, photograph, everything associated to her career", Borchetta continued. I am not sure you actually understand what an apology is. This issue that [Swift] is talking out is about far more than a picture and you know that. I know you believe in the same things I do and I'd like to think you would be proud of what I've negotiated for in my deal.

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