Published: Wed, June 12, 2019
Markets | By Otis Pena

Salesforce to Acquire Tableau in All-Stock Deal Worth $15.7B

Salesforce to Acquire Tableau in All-Stock Deal Worth $15.7B Inc., which makes America's dominant sales-tracking software, agreed to buy Tableau Software an all-stock deal valued at $15.3 billion that it said will help give customers more ways to analyze data.

Salesforce has announced a multi-billion dollar deal to buy big data company Tableau Software.

Salesforce co-CEO Marc Benioff, left, and the company's chief technology officer, Parker Harris, look on during a keynote address at Salesforce's 2013 Dreamforce conference in San Francisco on November 19, 2013. "Tableau helps people see and understand data, and Salesforce helps people engage and understand customers", said Marc Benioff, Chairman and co-CEO, Salesforce.

Seattle-based Tableau has more than 86,000 customers, including tech heavyweights Verizon and Netflix.

With Tableau, Salesforce will be able to help companies tap into data they have, make smarter decisions and boost innovation.

The acquisition of Tableau is expected to be completed during Salesforce's fiscal third quarter ending October 31, 2019, subject to customary closing conditions. The firm generated Dollars 1.16 billion in revenues in 2018.

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Following the acquisition by Salesforce, Tableau will operate independently under its own brand. It focuses on building user-friendly software: the products are designed for any skill level and not just professional data scientists. The all-stock deal is the company's latest move to ramp up its data visualization tools and to diversify its offerings for its customers. "As part of the world's #1 CRM company, Tableau's intuitive and powerful analytics will enable millions more people to discover actionable insights across their entire organizations".

ExactTarget, purchased in 2013 for $2.5 billion, became Marketing Cloud; the $2.8 billion Demandware deal in 2016 yielded Commerce Cloud; and more recently, MuleSoft, bought previous year for $6.5 billion, became the centerpiece of Integration Cloud. Google will add Looker to the Google Cloud.

While Wall Street reacted unkindly, sending Salesforce stock down more than $8 dollars per share from its Friday close of $161.22, partners are optimistic Tableau will deliver them a competitive advantage in an enterprise market clamoring for the ability to draw quick insights from increasingly large data sources.

"The recent announcement regarding the new acquisition of Tableau by Salesforce complements the existing Salesforce Analytics cloud and expands it with industry-leading capabilities", said Matt Meents, senior vice president and head of Magnet360, Mindtree's Salesforce practice.

Several other brokerages also recently issued reports on DATA.

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