Published: Wed, June 12, 2019
Markets | By Otis Pena

How Build-a-Bear's "Pay-Your-Age" promotion works this year

How Build-a-Bear's

Build-A-Bear is bringing back the "Pay Your Age" promotion but there's a change: This year, there are a limited number of tickets available. This time is different, though: Build-A-Bear has learned a few things about its customers' insatiable hunger for bargain-priced bear-stuffing, so it thought long and hard about the program, and this time there are rules, dammit, since you fiends can't control yourselves. According to Business Insider, more than 500,000 people visited the store on July 12, 2018, prompting all stores to close early due to safety concerns.

This program was so successful a year ago, one parent told CNN she stood in line for over seven hours to get new stuffed animals for her daughters, ages 1 and 3.

The Pay Your Age promotion is back at Build-A-Bear workshop. A copy of the ticket must be presented at the time of purchase. Plus, it's nice to know that in an era of tablets, GoPros and other electronics, kids still love stuffed animals! The offer is limited to two people per ticket. Adults were angry, children were crying, and Build-A-Bear ended up a victim of its own success, feebly offering vouchers to ticked-off would-be customers.

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All you have to do to enter the sweepstakes is sign up to become a Bonus Club Member and create your birthday profile. So, you have two-year-old child, and you pay £2 for one of the teddies.

If you win a ticket, you can pay your child's age for up to two stuffed friends at Build-A-Bear Workshop.

-You must enter by June 16 to receive a ticket and to win a birthday party experience.

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