Published: Wed, June 12, 2019
Markets | By Otis Pena

Facebook won’t take down sinister Mark Zuckerberg ‘deepfake’ video

Facebook won’t take down sinister Mark Zuckerberg ‘deepfake’ video

"Imagine this for a second: One man, with total control of billions of people's stolen data, all their secrets, their lives, their futures", Zuckerberg's likeness says. The doctored clip, which was posted last week, also features news graphics bearing the CBS logo.

The word "Spectre" in the video refers to an art exhibition which is a part of the Sheffield Doc Fest, an global documentary festival held in Sheffield, UK from 6-11 June 2019.

A spokesperson told The Sun that Facebook will not be removing the Zuckerberg clip.

An Instagram spokesperson earlier said: "We will treat this content the same way we treat all misinformation on Instagram". The video did eventually get removed, but Facebook which has refused to take it down reportedly had nothing to do with that.

A fake video of Facebook CEO Mark Zuckerberg created using "deepfake" technology has emerged on Instagram, in yet another example showing how AI can be used to construct phony content that's easily shareable through social media.

The doctored video of Zuckerberg shows that AI technology is also being used to create disinformation.

"If third-party fact-checkers mark it as false, we will filter it from Instagram's recommendation surfaces".

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Last month, Facebook refused to remove a deepfake video of United States politician Nancy Pelosi even after it was viewed millions of times. Facebook's director of policy claimed that a fake video of Zuckerberg would stay up when previously asked, but this new video with its explicit message puts that to the test.

But Facebook's Head of Product Policy and Counterterrorism Monika Bickert said that users are being told that the video is false when they view or share it. This is not the first time Canny has made such a video.

The report said it could not be determined exactly what emails the Federal Trade Commission (FTC) has requested and how many of them relate to Zuckerberg.

The doctored Pelosi video is just one instance in which manipulated videos had been used for malicious purposes.

While the video certainly has a few hints that indicate it's a fake - such as Zuckerberg's voice, and the way his mouth moves - it highlights the growing concern over deepfake technology, an artificial intelligence-powered technique that can be used to falsely put words in anybody's mouth, as we see here.

It's a new type of AI that can create a replica of a person down to their facial expression and even voice. Many have pointed out that much of their audience takes it for gospel.

Surprisingly, it's still live on Instagram even after a copy of the video was deleted by the platform. Last year, White House press secretary Sarah Sanders shared a video of CNN reporter Jim Acosta appearing to make an aggressive movement toward a White House intern. "If a small company like us can do something that means governments can probably do better and people should know about this".

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