Published: Sun, May 26, 2019
Life&Culture | By Sue Mclaughlin

Instagram now supports horizontal IGTV videos

Instagram now supports horizontal IGTV videos

Bold, because, as the company co-founder Kevin Systrom reportedly said, "Instagram took a stand and tried a brand new thing that is frankly hard to pull off". Instagram has heard their feedback and answered their prayers and is bringing the ability to watch landscape videos and in fullscreen.

Desperate to promote its IGTV feature for posting longer videos, Facebook-owned photo-video sharing app Instagram is now copying TikTok and Snapchat with their use of Artificial Intelligence (AI) and interface design.

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The support for landscape video is by far the biggest change with respect to IGTV. While the change isn't anything new and simply returns the platform to the more traditional video format without losing so much screen real estate, the change feels similar to when Instagram moved beyond square crops in the main app - and could boost the young IGTV. Vertical videos work great for creators who want to be up-close and personal with their audience; but landscape also has its strengths, especially when it comes to formats like dance and sports which are high motion and often feature a handful of people in frame.

"We realize this is an evolution from where IGTV started - we believe it's the right change for viewers and creators", Instagram said. Since the launch, Instagram has encouraged more views by allowing creators to share previews of the IGTV content inside the Instagram feed. The company anticipates the new horizontal video support will cause 'creativity to flourish and engagement to rise...' on its video platform over coming years. Would you now be watching more videos on IGTV?

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