Published: Sat, May 25, 2019
Markets | By Otis Pena

Watchdog likely to bare teeth to mark data law anniversary

Watchdog likely to bare teeth to mark data law anniversary

The objective of the inquiry is to establish whether processing of personal data carried out at each stage of an advertising transaction is in compliance with the relevant provisions of the General Data Protection Regulation (GDPR). Only 13% have acted to restrict use of their personal data - though it's clear that consumers are concerned about privacy and being more discriminating with things like location sharing in mobile apps. Now supporting brands for General Data Protection Regulation (GDPR) compliance in Europe, Selligent also plans to make the Consumer Information Management tool applicable for California's Consumer Privacy Act (CCPA), to be enacted on January 1, 2020.

The Ireland DPC also plans to probe whether Google minimizes the data it collects and retains, and whether the company complies with transparency principles.

The Irish investigation is based on a complaint filed by digital rights organizations, including the no-track browser courageous, last fall. According to courageous, a "massive and ongoing data breach" in Google's ad tech was leaking people's personal data, including locations, inferred religious, sexual, political characteristics, what they are reading, watching, and listening to online, and unique codes that allow long term profiles about each person to be built up over time.

In fact, the CCPA is sometimes described as GDPR-light because it institutes numerous consumer protections and compliance requirements found in the European law. There are positive sentiments toward enforcement activity, and half (47%) of respondents have exercised some of their GDPR privacy rights.

Looking back on a year of GDPR, Microsoft's corporate VP and deputy general counsel, Julie Brill, said one of the main problems with data gathering nowadays is that users mostly need to opt out, when they start using a new product or service. Google was singled out for particular scrutiny in that complaint owing to the invasive nature of its ad-targeting categories - markers like "AIDS & HIV", "male impotence", and "substance abuse" are subject to special protection under the GDPR.

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To restrict the use of your personal data: 13%. GDPR empowers the people to surf the Internet freely and engage on any other website without compromising on the personal data stored on the Internet.

Ireland's data regulator on January 22 became the lead authority to watch over Google's privacy compliance, after the Alphabet Inc. unit established its main European base in the country.

But these emerging technologies have run headlong into new privacy-oriented regulatory and legislative challenges. That, in turn, helps map company data flows and quantify the value of various data usages to the company and patients.

She said that European regulation is about putting companies in specifically defined roles and laying out responsibilities and liabilities based on those roles.

Another user added, "From a user perspective, GDPR has no impact so far".

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