Published: Sat, May 25, 2019
Life&Culture | By Sue Mclaughlin

Instagram's IGTV still exists, adds support for landscape videos

Instagram's IGTV still exists, adds support for landscape videos

Creators who make publish videos on multiple platforms like YouTube, Facebook and Instagram badly wanted landscape video support for IGTV. The recent addition of IGTV is another way of keeping Instagram more relatable and help everyone to stay connected, informed and entrained at the same time.

Taking the tongue out of my cheek, while the vertical video format does have its advantages for viewing social content shot in portrait mode, Horizontal video is much better for all kinds of content and provides a wider field of view on your screen. Now, Instagram is looking to give IGTV a boost with a new feature: landscape video.

IGTV is available within Instagram's main app as well as its standalone app. Young viewers in particular primarily find and view video content using a smartphone, and the prevailing idea is that vertical videos are simply easier to watch from their handsets.

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The company had launched the IGTV platform in 2018.

Instagram describes this new support as akin to when it added support for more than just square images to its photo platform in 2015. Still, creators want monetization for IGTV content. The change means YouTube content can be crossposted to the service.

Unfortunately, the biggest problem for IGTV is that it doesn't include many monetization features, which discourages creators and influencers from distributing their videos on the platform. This was announced by the company in a blog post recently. At present, there are tons of landscape video content on Instagram's IGTV with users giving the latest update a try. Instagram acknowledges that the change is far from what they earlier on envisioned but say that originally, Instagram photos could only be square but they later changed this and saw a surge in engagement, the company believes that opening up IGTV to vertical videos will have the same effect.

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