Published: Wed, May 22, 2019
Life&Culture | By Sue Mclaughlin

Things are heating up in 'Stranger Things' 3

Things are heating up in 'Stranger Things' 3

"And (spoiler alert!) New Coke will be available this summer via a (very) limited promotional run to bring to life one of 1985's biggest cultural moments - both on and off screen".

"One thing that makes Stranger Things so special is its commitment to authentically portraying the decade in which the show takes place", said Stuart Kronauge, Coca-Cola's North American president of sparkling business, in a statement to Entertainment Weekly.

Netflix executives studied vintage New Coke packaging, advertisements and marketing in order to ensure the look was authentic, while Coca Cola executives looked to the original recipe, which had been locked away in a safe since its failure. Enter Stranger Things and Netflix, which now have so much cachet together that they can convince Coca-Cola to bring back New Coke and may market it together and presumably all laugh-cry into their piles of money.

Global drinks giant Coca-Cola has taken an irreverent reference to a dark time in its history in partnership with Netflix. Coca-Cola recently partnered with Disney Parks & Resorts on custom designs for Coke products being sold at Disney's new "Star Wars" theme park, "Galaxy's Edge".

Joko Widodo elected President of Indonesia for second term
They included Sunarko, a retired general and former commander of Indonesia's special forces who uses a single name. On Monday, an election supervisory agency dismissed claims of systematic cheating, citing a lack of evidence.

Stranger Things Season 3 is set to hit Netflix Thursday, July 4 at 12:01 PT. The '80s were pretty great, even if New Coke wasn't.

In case you've never seen it, you can see one of the original ads for New Coke below.

Coca-Cola's ambitions are more modest this time around.

The soda, a revamped formula of the tried-and-true-classic, was derided by fans, and pulled from shelves after just 79 days in what is widely considered one of the biggest product flops of all time. The company will sell a small batch of "Stranger Things"-branded glass bottles on its website, giving buyers a gift of two cans of New Coke when they buy two bottles". Furthermore, in select cities, New Coke will be purchasable via an "upside-down" Stranger Things-inspired vending machine. No doubt things are about to go downhill soon and we can expect more monsters from the Upside Down to make their appearance and once again leave our charters having to fight for their lives, while hopefully helping to answer numerous questions that the series has yet to answer about what exactly is going on.

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