Published: Thu, May 02, 2019
Electronics | By Kelly Massey

Energizer's giant battery phone reached just 1 percent of its funding goal

Energizer's giant battery phone reached just 1 percent of its funding goal

Originally showcased at this year's Mobile World Congress in Barcelona, the Power Max P18K Pop featured an 18,000mAah battery. For comparison, the iPhone X's 2,716mAh battery is rated for 21 hours of phone calls.

The P18K Pop included a pop-up selfie camera (hence the "Pop" in the name), which pleasingly made the handset look like an Energizer battery. That's the lesson Energizer and Avenir Telecom may have learned after the massive Power Max P18K Pop, famous for its 18,000mAh battery, finished its Indiegogo campaign with $15,005 from just 11 backers-slightly short of the $1.2 million funding goal.

"In terms of specs, this Energizer smartphone comes with a 6.2" Full HD display that stretches edge to edge and it runs on a MediaTek Helio P70 processor with 6GB RAM and 128GB of storage. It has produced other Energizer phones in the past, but none of them sparked the same combination of fascination and amusement.

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Energizer said its 22mm-thick handset would allow users to continuously watch videos for two days, listen to 100 hours of music, or talk for 90 hours. The company, however, could only get $15,005, not even half of the goal. Back at MWC 2019, many were interested in this smartphone, but the Indiegogo crowdfunding campaign that was supposed to finance its manufacture has just reached a rather unfortunate end.

Still, the failure of the phone to raise anything more than eyebrows should be borne in mind next time a survey claims consumers want battery life above all else. Although it offered a discounted $780 early bird price, $2 million is a lofty goal that would've required significantly more backers than the eleven it actually received.

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