Published: Thu, May 02, 2019
Markets | By Otis Pena

Chase's Advice To Scrimp On Java, Food, Taxis Riles Twittersphere 05/01/2019

Chase's Advice To Scrimp On Java, Food, Taxis Riles Twittersphere 05/01/2019

Dimon has in the past said he believes the United States economy is "fundamentally anti-poor", and his bank recently announced a $350 million program meant to help train workers, particularly low-income Americans.

"Chase Bank offered up some "#MondayMotivation" advice, essentially telling customers to skip the $5 lattes and unnecessary Uber rides.

Chase's now-deleted post featured a fictional conversation between a person and their bank account, in which the person ignored money-saving tips like making their morning coffee at home instead of buying it at a store.

Chase also pledged to be more sensitive on social media in the future.

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Sen. Elizabeth Warren tweeted in response to the Chase tweet.

The PR mishap has exposed the anger and frustration people feel at big banks: many users were venting about bank fees that eat away at their balance. Earlier this month, JPMorgan Chase CEO Jamie Dimon appeared in a hearing with the House Financial Services Committee, in which a group of top bank heads were questioned about their salaries compared to their workers' wages.

In addition to deleting the original tweet, the bank did make an apology of sorts in a subsequent tweet, saying, "Our #MondayMotivation is to get better at #MondayMotivation tweets. Thanks for the feedback Twitter world".

But, of course, the tweet lived on in screenshots and Warren got hold of one and shot back at the bank, citing the enormous bailout it received in the wake of the 2008 financial crisis.

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