Published: Tue, April 23, 2019
Electronics | By Kelly Massey

Instagram testing to hide 'Like' counts on posts

Instagram testing to hide 'Like' counts on posts

Whoever published the post can see a full list of people who have liked it, but for everyone else, the total like count will remain hidden. Despite the fact that consumers enjoy getting new likes on their photos, Instagram's goal is to reduce pressure and make Instagram a safe place for users to share content.

It's important to note that the test doesn't show the complete elimination of Instagram's "like" feature.

Serial tipster and reverse engineering expert, Jane Manchun Wong, who first spotted the design change test, shared a screenshot of her Instagram post on which only one person who liked the post was shown.

Studies have proven that addiction to social media and more so towards "Likes" is akin to drug use.

Details of the test come just days after the Independent indicated that the British Information Commissioner's Office has recommended that social platforms, like Instagram and Snapchat, offer the option to turn off features like likes and "streaks" that encourage users to keep posting. If the like counts are hidden, they might be more willing to post since there's less pressure to garner likes.

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The feature would let users watch Instagram videos together with added interactive elements of being able to see and hear their co-viewer in a minimised window.

According to an Instagram spokesperson, the feature is not being tested now but reducing pressure has always been a priority for Instagram.

Instagram describes the feature as one aimed at followers to focus on what one shares, not how many likes a post gets. "I know quite a few people with half my following working with big brands because they get like 1,000 likes per post". Chances are Instagram does the same for the design change in question.

However, there seems to be no end to cases of Facebook's non-consensual user data collection, data breach scandals and technical glitches on its social networking apps.

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