Published: Mon, April 08, 2019
Life&Culture | By Sue Mclaughlin

Apple Music beats Spotify in the United States

Apple Music beats Spotify in the United States

According to people familiar with the matter, Apple Music has 28 million paid us subscribers as of the end of February.

Apple Music now boasts more US-based subscribers than Spotify, according to a new report from The Wall Street Journal.

As streaming has become the most popular way people listen to music-and the most lucrative source of growth for the recording industry-subscriptions have become the most closely watched metric for the services competing to grow market share. In other words, it may be only a matter of time before Apple Music manages to surpass Spotify in terms of cumulative paid subscribers. We're talking unlimited, on-demand, and ad-free music streaming services, with high-quality audio support, fully customizable playlists, and offline access to your entire music collection.

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It is believed that a lot of Apple Music's success lies in the fact that there are 900 million iPhone users around the world and that every phone comes with Apple Music. Remember Apple has been busy revamping its TV app on mobile, which could soon be the new home for iTunes movies and shows on desktop computers too.

Offers tying subscriptions to mobile-phone services have also helped Apple make significant inroads. In December, the company said it had 207 million active users, 96 million of which were paying subscribers or in a trial period destined for a subscription. JioSaavn and Gaana heavily slashed their subscription charges recently and a yearly subscription is now priced at Rs 299.

On a global scale, however, Spotify is still well ahead of Apple. Apple does not regularly disclose its subscriber counts; the last official count was 50 million in May 2018.

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