Published: Sat, April 06, 2019
Electronics | By Kelly Massey

Global In-App Advertising Market Size, Status and Forecast

Global In-App Advertising Market Size, Status and Forecast

The app, which allows small businesses to communicate with customers through the platform, now has over 5 million users.

Interesting enough, the WhatsApp Business app for iOS has been limited to a few markets: Brazil, Germany, Indonesia, India, Mexico, the United Kingdom and the US.

Facebook yesterday launched the WhatsApp Business app on iPhone. Aside from charging businesses who respond to messages after the 24-hour grace period, WhatsApp is expected to start generating revenues from ads shown within its own version of Status. Similar to the regular version, the standalone app is free to download on the App Store.

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Silhouettes of laptop and mobile device users are seen next to a screen projection of Whatsapp logo in this picture illustration taken March 28, 2018. "Like the Android version - which over the past year has been adopted by millions of businesses around the world - the WhatsApp Business app for iOS will be free to download from the Apple App Store and will include features to help small businesses and customers communicate". Some of these tools include quick replies, greeting messages, and away messages.

Do note that the app is different from the WhatsApp Business API, which is a paid service designed for much larger companies. The business profiles can also show the URL to their business website or links to their additional social media channels.

The app, according to the company, has helped many businesses grow, by providing them with a much more seamless tool for communication.

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