Published: Thu, April 04, 2019
Life&Culture | By Sue Mclaughlin

Billie Eilish's new album has taken over the indie pop world

Billie Eilish's new album has taken over the indie pop world

To this day, Eilish has yet to attain a major commercial hit, despite massive successes across all streaming services, in no small part due to her off-trend, quirky musical style. Brooding and weird at times, the 14-track album carries an underlying taunting tone that shows Eilish is here to have fun.

Meanwhile this week, her new music is getting a massive amount of attention. Once the clock struck midnight, I refreshed Spotify frantically and did not stop swiping until the new album "WHEN WE ALL FALL ASLEEP, WHERE DO WE GO?" appeared on my fingerprint-smudged screen. Released March 29, the album features experimental tracks with heavy bass, dark topics and Eilish's signature crooning voice. The song featured strong beats and lyrics, such as "I'm gonna run this nothin town/ watch me make them bow one by one by one".

If you haven't heard of Billie Eilish, gather round we have a treat for you. Through this album, Eilish really did create a soundtrack for the lives of millennials and Generation Z-ers. " After a brief vocal track of her declaring she has removed her invisalign, the creeping bass of "bad guy" seeps into your ears with a menacing bounce that will make you wanna get up and dance".

With thought-provoking lyrics and haunting resonance, Eilish establishes herself as a force to be reckoned with.

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This disregard for the formula that catapulted her into fame is both a benefit and detriment on the album.

With Eilish firmly rooted in the alternative sphere, Nova and Hit never seemed to be fully on board with her brand of fiendish electro-pop until now. In "8", the majority of the vocals are pitch-shifted, resulting in a child-like Eilish voice. Eilish is known to be very open with her fans regarding her struggles with mental health, and she definitely doesn't shy away from including that in her music. Released when she was just 15 in 2016, Eilish's first single "Ocean Eyes" now has 16.2 million streams on SoundCloud alone. These visuals range from pastel, colorful and weird (as seen with "bad guy") to recordings of Eilish performing in front of crowds ("wish you were gay"). This album features an insight into the inner workings of her mind, which can be messy sometimes but also can be quite handsome.

Three tracks from the U.S. singer-songwriter's new album are inside the Top 20 on today's Official Chart Update (April 1), with Bad Guy set to be the week's highest new entry, now at Number 3.

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