Published: Tue, April 02, 2019
Markets | By Otis Pena

Amazon slashing prices at Whole Foods this week

Amazon slashing prices at Whole Foods this week

This is the third round of price cuts by the organic grocer since Amazon acquired it for $13.7 billion in 2017 - leading to questions about whether the latest series of cuts will last.

"The standards for how our products are sourced, grown and produced are powerful and set Whole Foods Market apart from the competition", founder and CEO John Mackey said in a statement.

The Seattle retail giant touted a round of price cuts immediately after buying Whole Foods in August 2017 and over the previous year worked to roll out grocery delivery from store locations and introduce discounts for Amazon Prime members. Whole Foods said it would reduce the price of large yellow mangoes to $1 each, while mixed-medley cherry tomatoes will now cost $3.49 for a 12 oz. container. Prime member deals will include $2 off organic asparagus, at $2.99 a pound after the price cut, and organic strawberries for $2.99 per pound, or $2 less than they normally sell for.

Over the next few months, customers can expect more than 300 Prime member deals on popular items as well as an additional 10 percent discount on hundreds of sale items.

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Whole Foods also said it will double the number of weekly deals for Amazon Prime members and offer deeper discounts.

These price reductions will build on hundreds of lower prices that have been introduced to customers since the Amazon and Whole Foods Market merger, according to Whole Foods. Headquartered in NY - the business capital of the world - FBN launched in October 2007 and is the leading business network on television, topping CNBC in Business Day viewers for the second consecutive year.

Reusable shopping bag with logo at Whole Foods Market grocery store in Dublin, California, June 16, 2017.

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