Published: Sun, March 24, 2019
Markets | By Otis Pena

Netflix Testing a Mobile-Only Subscription Plan in India, Confirms Streaming Service

Netflix Testing a Mobile-Only Subscription Plan in India, Confirms Streaming Service

Back in November of previous year, the company said it would start testing new, cheaper pricing options in developing countries. The Indian players like Zee5 and ALTBalaji collect only Rs 100 a month while players like Amazon and Hotstar charge Rs 129 and Rs 199 respectively.

Netflix has expanded tests of its low-priced mobile-only plan, according to sources, underscoring its exploration of other business models. This meant that Netflix has always been the most expensive streaming service in India as all the rivals, including local services such as Hotstar as well as worldwide services such as Amazon Prime Video, have tailor-made prices for the Indian audience. "And we may never roll out these specific plans beyond the tests". Tim Cook, the CEO of Apple, will be speaking during a presentation on March 25th where Apple will cover different topics that remain unknown at this time, but new reports suggest that Apple has been moving along with its game subscription service talks and could be preparing for a reveal on Monday.

It's also essential to point out that what Netflix is reportedly testing is a mobile-only plan with standard definition (SD) content playing support.

But it is to be noted that Netflix has made no official launch announcement yet on the mobile only plan, and it is only trying out the new plan in India.

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The discussions about cheaper plans for India began when after an earnings call in July, chief product officer Greg Peters said, "We'll experiment with other pricing models, not only for India but around the world that will allow us to broaden access by providing a pricing tier that sits below our current lowest tier".

Netflix had announced a year ago that the company aims to add around 100 million subscribers from India alone, and the low-pricing experiment fits in with that. As of last November, Netflix boasted 137 million subscribers globally, and its Asia subscribers have already surpassed the 58 million US users.

Netflix has also been ramping up its India content. Among the most awaited upcoming series on the platform are Sacred Games Season 2, Delhi Crime and Baahubali: Before The Beginning.

"Even if Netflix offered you quite a lot of money".

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